Investors
Meet the needs of and resonate with your target audience.
Connecting with Investors.
The investment world is unique, the market participants often talk their own language and they read in to what you say, how you say it and how you present it more than most management teams could ever know.
What sounds great, ambitious and uplifting to your customers or employees could be interpreted very differently by investors and potential investors.
Communicate your message.
Communicating with investors can be a minefield for even the most experienced and financial market savvy management teams.
Miscommunicate with investors just once and it can sometimes take a company years to overcome the set back.
You need to be able to communicate your message but in their language. Before you then learn how to meet and then exceed their expectations.
At Jura Partners we call this “Rule of 11”.
“Rule of 11”.
There is little point in communicating your message the way you would like to communicate it, if it does not meet the needs of and resonate with your target audience.
How many times should a management team leave an investor meeting saying to themselves “They just don’t get it” before they stop to consider whether how they are communicating their message needs to change?